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Case studies

Evidence, with the boundaries published alongside it.

A case study is not a list of large numbers. It is a starting condition, the evidence, what was done, what changed and what that change can honestly be said to mean.

See Where You StandHow Goldeneye works

The Goldeneye evidence standard

Starting condition
What existed, and what did not, before any work began.
Evidence
What was measured, where it was reported from and over which period.
Intervention
What was actually built or changed, without claiming each change caused the result.
Verified change
What moved, checked against the system that records the real business action.
Business meaning
What the change means for the business, in plain terms.
Evidence boundaries
What the case does not prove, published alongside what it does.

Five things Goldeneye keeps separate

Reporting them as one number is how a case study stops being evidence. A measured change is not automatically a change Goldeneye caused.

  • Measured website behavior, such as sessions and channel mix.
  • Verified business outcomes, such as inquiries confirmed by the business.
  • Search visibility, such as reported Google Search clicks and impressions.
  • AI and search feature visibility, such as reported Generative AI Features impressions.
  • Causal conclusions, which require evidence that a specific change produced a specific result.

Cases

  • CASE STUDY · LOCAL SEO · SEARCH & AI VISIBILITY

    From no website to measurable search and AI discovery.

    Son Life Lawn & Landscaping entered 2026 as an established local business without a website. After launching its first search-structured site in March, Organic Search became its dominant website acquisition channel, 268 new service inquiries were submitted through the site, and its content began earning visibility across traditional Google Search and Google's reported generative AI features.

    • 268

      New Service Inquiries

    • 80%+

      Sessions From Organic Search

    • 3.1K

      Google Search Clicks

    • 1.4K

      Google Generative AI Feature Impressions

    Measured March 15 through August 30, 2026. Service inquiries are verified website form submissions. Google Search and generative-AI-feature figures are reported from Google Search Console.

    Read the case

What would your evidence show?

A case describes one business in one measured period. A Check establishes what is currently observable for yours.

See Where You StandSee How Goldeneye Measures It